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MEET MEREDITH
A brand strategist with more than twenty years of experience leading global and regional marketing for high-profile consumer goods and beauty brands.
Her background also includes agency work across dermatology and medical devices, wellness, CPG, and food and beverage. This breadth gives her a deep understanding of how ideas move from insight to execution in fast-paced environments.
She has led portfolios worth hundreds of millions of dollars, built nearly one hundred global brands across U.S. and international markets, and developed innovations that revitalized legacy brands while launching new ideas into the market.
Her work is driven by curiosity, creativity, and heart. She brings strategic depth, emotional intelligence, operational clarity, and a collaborative spirit to every engagement, believing the best strategies begin with listening.
Why Clients Choose Smith & Spark
Clients choose Smith & Spark when they want a partner who listens deeply, brings grounded experience, and creates clarity in moments of uncertainty or transition. They trust us to help them define direction, organize ideas, and build strategies that move their business forward with confidence and purpose.
WE BELIEVE
Great work takes shape where collaboration is thoughtful, strategy is clear, and growth is guided by intention
When ideas are met with care and perspective, they gain form and direction.
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The spark already exists. Collaboration helps it emerge
Clarity creates momentum when decisions honor the vision, the boundaries, and the moment you are in.
Strategy brings shape to possibility
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When intention, focus, and action move together, progress feels both steady and true.